WriteUpp is a solid tool that's served thousands of practitioners. But if you're a therapist who's outgrown it - or frustrated by the ageing interface, limited features, or recent changes under new ownership - Bloom was built for exactly this moment.
The interface feels dated - it hasn't had a meaningful design refresh in years, and navigating between sections takes more clicks than it should.
Limited session note features - no encryption, no auto-save, no rich text editor. For therapists handling sensitive client data, that's a real gap.
No built-in counselling agreement signing - you're still emailing PDFs or using a separate e-signature tool to get contracts signed.
Client onboarding is manual - there's no automated flow from booking to contract signing to first session.
Pricing has shifted under new ownership - what was once straightforward has become less predictable as the platform pivots toward the Canadian market.
Support response times have been inconsistent - when you're between sessions and something breaks, waiting hours for a reply isn't good enough.
| Feature | WriteUpp | Bloom |
|---|---|---|
| Monthly price | From £19.95/mo | £29/mo - everything included |
| Session notes encryption | No | AES-256 encryption |
| Auto-save on notes | No | Yes - saves every 500ms |
| Rich text note editor | Basic | Full rich text (bold, lists, headings) |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | No | Book, sign, pay - one flow |
| Client booking page | Yes | Yes |
| Appointment reminders | Email + SMS (extra cost) | Email included |
| Payment tracking | Basic invoicing | Full payment tracking + reminders |
| Recurring appointments | No | Yes - weekly, biweekly, monthly |
| Calendar sync | Yes | Yes (ICS feed) |
| UK GDPR compliant | Yes | Yes |
| Video consultations | Built-in | Zoom integration |
| Built for | General healthcare | Therapists and counsellors |
Bloom is £29/month with everything included. No add-on fees.
Every session note is encrypted with AES-256 - the same standard used by banks. Even our team can't read them. WriteUpp stores notes without encryption.
New clients book a session, sign your counselling agreement, and set up payment - all in one seamless flow. No chasing emails, no separate tools.
WriteUpp serves 30+ healthcare specialities. Bloom is built exclusively for therapists and counsellors - every feature, every screen, every workflow is designed for how you work.
Five-step onboarding gets you from signup to a working practice in under five minutes. No training manuals, no configuration marathons.