Cliniko is a well-regarded practice management tool, especially in Australia where it was built. But if you're a UK therapist, you've probably noticed some things don't quite fit: the pricing is in AUD, support hours don't align with your timezone, and features are designed for physios rather than talking therapies.
Built in Australia, for Australian practitioners - UK therapists are an afterthought. Support hours, terminology, and default settings reflect the Australian market.
Pricing is in AUD - you're at the mercy of exchange rates, and what looks like $45/month can fluctuate unpredictably on your bank statement.
No counselling agreement signing - there's no built-in way to send and sign therapy contracts.
Designed for physios and allied health - the templates, workflows, and terminology assume hands-on treatment rather than talking therapy.
Overpowered for solo therapists - lots of features designed for multi-location clinics that you'll never use but still pay for.
No note encryption - session notes are stored without end-to-end encryption, which matters when you're recording sensitive therapeutic content.
| Feature | Cliniko | Bloom |
|---|---|---|
| Monthly price | From ~£35/mo (AUD pricing) | £29/mo - GBP, fixed |
| Currency | AUD (exchange rate risk) | GBP |
| Session notes encryption | No | AES-256 encryption |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | No | Book, sign, pay - one flow |
| Client booking page | Yes | Yes |
| Appointment reminders | Email + SMS | Email included |
| Recurring appointments | Yes | Yes |
| Built for | Allied health (physio, chiro, podiatry) | Therapists and counsellors |
| Based in | Melbourne, Australia | London, UK |
| UK GDPR compliant | Yes | Yes |
| Support timezone | AEST | GMT/BST |
Bloom is £29/month with everything included. No add-on fees.
Bloom is based in London, priced in pounds, and designed around UK therapy practices. No timezone mismatches or Australian defaults.
Every note is encrypted with AES-256. Your clients' most sensitive disclosures deserve more than plain-text storage.
Send your therapy contract, have clients sign it online, and store the signed copy - all within Bloom.
£29/month. No exchange rate surprises, no per-practitioner tiers, no add-on fees.